Sportacus are making their debut on social media.
Sportacus are making their debut on social media.
Sportacus is a young Quebec-based company that has developed a 100% natural, honey-sweetened hydration drink. When they approached us, the brand was still in its launch phase and looking to build its online presence, structure its content strategy, and connect more directly with its community. The product was strong, but the communication lacked consistency and personal connection.
From the outset, we made the decision to place Antoine, the founder, at the heart of the strategy. He's the driving force behind the brand, and we wanted that to be reflected. So we created a series of behind-the-scenes content that shows the inner workings of the project, the trial and error, and the day-to-day reflections. In parallel, we helped them open and launch their TikTok account, and we implemented our rapid content creation system, capable of producing a month's worth of content in less than three hours of filming.
Sportacus connecte avec sa communauté
CUSTOMER
Sportacus
SERVICES
Stratégie
Gestion de communauté
Création de contenu
Création visuel
In the winter of 2024, we launched a user-generated content (UGC) campaign focused on ski touring, snowboarding, and the great outdoors. The goal was simple: to showcase the drink in action, in a real-world setting, amidst the exertion. We collaborated with sports content creators to capture authentic moments in nature. This raw, wintry content strengthened our connection with their sporting community while highlighting the product's practical benefits on the trail.
Winter in action: the drink at the heart of the effort
The results were immediate: over 35,000 organic views in the first month, 350 visits to the TikTok profile, hundreds of interactions, and above all, a real momentum generated around the brand. Sportacus now has a solid foundation to grow its brand awareness consistently and intentionally.
A promising launch for Sportacus
Winter in action: the drink at the heart of the effort
The results were immediate: over 35,000 organic views in the first month, 350 visits to the TikTok profile, hundreds of interactions, and above all, a real momentum generated around the brand. Sportacus now has a solid foundation to grow its brand awareness consistently and intentionally.
A promising launch for Sportacus
The results were immediate: over 35,000 organic views in the first month, 350 visits to the TikTok profile, hundreds of interactions, and above all, a real momentum generated around the brand. Sportacus now has a solid foundation to grow its brand awareness consistently and intentionally.
