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Laura Women: Shaping Tomorrow, Leading Today
Shaping Tomorrow, Leading Today
CUSTOMER
Laura Canada
SERVICES
Project management
Video campaign
To mark International Women's Day, Laura Canada wanted to celebrate the voices shaping its future. Through a series of interviews with Carmie, Tanya, Émilie, and Stacey, the campaign highlights their vision of leadership, teamwork, and the impact of women in business. The goal: to create sincere, inspiring, and deeply human content.
For our first collaboration, we worked on the Shaping Tomorrow, Leading Today campaign, created to highlight International Women's Day. The concept is based on a series of interviews with four women from the company: Carmie, Tanya, Émilie, and Stacey. Through their words, they share their vision of the role of women in business, what it means to take their place, to lead with confidence, and to inspire others. The tone is sincere, intimate, and unpretentious. We gave space to each woman's voice, reflection, and experience.
Custom content for Laura Canada
A video campaign developed in several formats for social media. We provided art direction, full production, and strategic consulting services, from ideation to publication, to deliver content aligned with Laura Canada's values.
Custom content for Laura Canada
A video campaign developed in several formats for social media. We provided art direction, full production, and strategic consulting services, from ideation to publication, to deliver content aligned with Laura Canada's values.
A human and controlled approach
Filmed in the company's offices, the approach emphasized spontaneity and the authenticity of the interactions. Each shot was carefully considered to highlight the quiet strength and kindness of these leaders. Xavier handled the art direction, Émile led the production, and Jonah guided the client through every stage of the project, ensuring a smooth and consistent execution.
A human and controlled approach
Filmed in the company's offices, the approach emphasized spontaneity and the authenticity of the interactions. Each shot was carefully considered to highlight the quiet strength and kindness of these leaders. Xavier handled the art direction, Émile led the production, and Jonah guided the client through every stage of the project, ensuring a smooth and consistent execution.
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